Bella Bina, a local beauty and massage business, started as a single employee sole trader enterprise.
Over a period of three years, Pinical worked with Bella Bina to:
- Develop a marketing and communications strategy to leverage a limited budget
- Developed a brand that would appeal to male and female clients, new stationery and collateral
- Advise on changes to the shop layout to attract more customers
- Develop a website to increase the customer base
- Develop shop signage and other display items
- Provide ongoing advice and support in the areas of promotion and marketing
As a result, Bella Bina’s business has grown over 280% in the last three years. Additional staff have been engaged to service the growth.
“It’s been wonderful, I can’t believe how well things have turned out!” Cheryl Dunn, Owner