The design of your website is probably one of the most critical elements of your business. You can have the best marketing in the world, but if people don’t engage through your website, then your business could be short-lived.
To ensure that your website delivers for your business, we follow the below process developed after 20 years of working with successful websites:
There are a number of things that need to be taken into account when designing a website:
- Who is your target market and how do they react to different images and wording?
- What do you want to achieve from your visitors: buy, read article, contact us, sign up etc
- How will you make it a positive experience?
- How do you differentiate to your competitors?
- What do you want your web site to deliver now, and in the future
Want to know how to make your website work for you? We’re happy to have a chat with you on how to improve your website’s performance… give us a call
You have 1.25 seconds to make a positive impression to make sure visitors stay on your website. The image, text and design should say “we have exactly what you want, you have come to the right place”. There is no set formula as it depends on the product/service, target market, how they got to your site and the company brand. It takes years to develop these expertise to make sure it works every time.
Another key issue is the ongoing management of the site. Over 50% of our new customers come to us as they want to manage the website themselves, otherwise they have to keep paying the development company. Pinical only uses open source easy to learn Content Management Systems (CMS). The CMS is the software the website is built on. Depending on the type of site you need, a number of options are available.
These are the key issues that Pinical will work with you on to make sure your web site is successful. If you need to know more or the best way forward, please contact us.