So what are some simple steps to improve your business? The following are based on 20 years of seeing what works in both large and small businesses. The key areas regardless of size are always the same.
How do you price your product to maximise returns? Often companies will view pricing from an internal perspective, that is price is based on the cost to produce plus a reasonable margin to cover overheads and a profit margin.
Often companies feel like they need a “change”, a refresh, to reinvent themselves or to give themselves a different image or new identity to improve their business. They often think this can be achieved by rebranding. So after spending a lot of money on a new brand, they wonder why nothing has changed or improved for their business.
Marketing is usually the first area to get cut during a down turn, should this change? This is a good point and depends on a number of questions.