Pinical

Marketing

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    • Help with our marketing strategy
    • To improve our sales and marketing
    • Help with a new business or product
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    • A new look or brand
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We have a new business or product

Starting a new business is a real challenge and one of the first things you need to consider is marketing. Without it no one will know you are in business!

Some key items you will need are:

  • To register your business name
  • A plan on how you will succeed in your new venture
  • To create a brand for your business
  • To develop core marketing assets, at a minimum: a business card, email banner, website, and an invoice template

We know what it is like to start a business – there are so many aspects you need to cover. To make it easier we have put together Pinical’s “Start Up Package” which includes all of the core marketing collateral you will need to get started. Pinical can also help you with your marketing and business plan to ensure your business has the best chance of success. As you grow and your needs change, we will be there there to provide ongoing advice when needed.

If you need more than this to get started, check out our services section.

We have a new product but are not sure how to take it to market

One of the biggest challenges in business is “successfully” launching a new product or commercialising intellectual property (IP).

Why?

  • Only 1 in 11 new product concepts make it to market
  • Of those, only 1 is successful
  • That means, the success rate is less than 1%!

However, by evaluating the concept and applying effective marketing, the probability increases exponentially.

The partners of Pinical have been involved in the evaluation and commericalisation of over 200 products.

It can take as little as two hours to put you on the right path, so if you need an expert in this area, contact us.

What our clients say

They are great to work with and really know how to make a difference in a short amount of time to the performance of our business.
David SebestyenSaros
Pinical’s amazing work is pivotal to the tenders we put out as a business and has been a key factor in some of our major project wins. Not only do they consistency produce incredible designs, but they work closely with the bid team, truly understanding the time pressures and stresses involved.
Justine ScottDowner Australia
Pinical has done a fantastic job in not just developing a new brand for us but also implementing it across all of our collateral and marketing assets. It has made a real difference to the performance of our business.
David SebestyenSaros
Our competitors asked if we would mind getting Pinical to do their website after we launched our new site! Best testimonial you could have.
David SebestyenSaros
We’ve been lucky enough to work with Rebecca for a number of years now on a different range of projects including annual reports, websites, templates, invitations, proposals and the list goes on.  Rebecca is easy to brief, has a keen eye for detail and develops brilliant concepts quickly and within scope, offering useful advice and suggestions along the way.  We look forward to continue working with her well into the future!
Claire CameronQIMR Berghofer
The best way to summarise Pinical and their approach is – RESPONSIVE – KNOWLEDGEABLE – DELIVERY FOCUSED
David SebestyenSaros
We had been struggling to land on exactly what it was we could offer the market and your strategic approach to our problem enabled us to clearly articulate our commercial proposition and associated brand.
Lyn RowlandRowland Reynolds
Pinical’s strategic approach to branding across our business has made a real difference, they know their stuff.
David SebestyenSaros
Our new website resulted in two sales within two weeks, we hadn’t got one sale with our old web site in 10 years! Thanks guys, it worked and paid for itself within two weeks!
Paul AndersonInnovative Steel Detailing
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