Pinical

Marketing

  • About
    • About Pinical
    • Case studies
  • Marketing
    • Strategy & direction
    • Sales & business development
    • Marketing & sales review
    • Advisory services
  • Design
    • Branding & positioning
    • Design & Communications
  • Websites
  • We need…
    • Help with our marketing strategy
    • To improve our sales and marketing
    • Help with a new business or product
    • Advice on something specific
    • A new look or brand
    • A website that works
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Branding & positioning

Your brand strategy is critical to the success of your business. A well positioned and supported brand is a key driver in a client’s decision to purchase a service or product. A brand is more than a logo; it is a promise to deliver a service or product in-line with customer expectations. It is also a key strategy used to differentiate you from competitors.

Pinical’s brand service includes a review of not only your brand’s look, feel and value proposition, but also how to deliver i to your customers. We specialise in:

  • New brand creation and market positioning
  • Brand collateral and campaigns
  • Review of your brand and future growth strategy
  • Brand architecture (sub brand creation, alignment and enhancements)
  • Alignment of service delivery model to value proposition

Need to know more or talk to an expert about your brand? Call us for a free chat!

What our clients say

We had been struggling to land on exactly what it was we could offer the market and your strategic approach to our problem enabled us to clearly articulate our commercial proposition and associated brand.
Lyn RowlandRowland Reynolds
Our new website resulted in two sales within two weeks, we hadn’t got one sale with our old web site in 10 years! Thanks guys, it worked and paid for itself within two weeks!
Paul AndersonInnovative Steel Detailing
They are great to work with and really know how to make a difference in a short amount of time to the performance of our business.
David SebestyenSaros
Pinical has done a fantastic job in not just developing a new brand for us but also implementing it across all of our collateral and marketing assets. It has made a real difference to the performance of our business.
David SebestyenSaros
Pinical’s amazing work is pivotal to the tenders we put out as a business and has been a key factor in some of our major project wins. Not only do they consistency produce incredible designs, but they work closely with the bid team, truly understanding the time pressures and stresses involved.
Justine ScottDowner Australia
We’ve been lucky enough to work with Rebecca for a number of years now on a different range of projects including annual reports, websites, templates, invitations, proposals and the list goes on.  Rebecca is easy to brief, has a keen eye for detail and develops brilliant concepts quickly and within scope, offering useful advice and suggestions along the way.  We look forward to continue working with her well into the future!
Claire CameronQIMR Berghofer
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