With Facebook alone reporting 12 million active Australian users per month, 9 million active daily, and estimates of 46% of online users using social media when making a purchase decision, it is probably a fair answer to say a definite yes!
It is evident that with ~39% of the population using Facebook on a daily basis, social media is now a significant part of everyday Australian culture.
Here are some more statistics of interest:
Unique Australian visitors:
- Youtube – 11.5 million
- WordPress.com – 3.15 million
- Blogspot – 3 million
- LinkedIn – 3 million
- Tumblr – 2.5 million
- Twitter – 2.16+ million
http://www.marketingmag.com.au/blogs/the-state-of-social-media-usage-in-australia-41342/#.Uqe_FvQW18E (Search for: the state of social media usage in Australia
Given its importance then, what is the best way to incorporate social media into the digital strategy for your business? We will be discussing this in future articles but if you are keen to get started, contact Pinical today to discuss an appropriate social media strategy for your business.